A Message From Jim Saad, President, EWS Group
Greetings!
I would like to share my history in the Moving & Storage
industry and the history of Mover's Suite Software to give you
a glimpse of our commitment to the industry and to your success.
Also, I would like to share our business model with you and look
into the future to provide you with some ideas on how this acquisition
may affect your organization.
After working in the moving business for seven years in the Boulder/Denver
area, I was able to buy a five-employee agency in western Colorado.
That was in 1980. From that modest beginning a strong moving business
evolved – with over 300 employees in four locations, producing
$25 million in annual revenues and over $10 million in van line interstate
transportation. In June of 2005 I sold my agency business to three
members of my management team.
You may be wondering why I decided to make the transition from the
moving business to the full-time practice of developing, offering
and servicing business solutions for professional movers. The sale
of my agency business was the ultimate result of a process that unfolded
over the past couple of years. It certainly didn't happen
because the moving business wasn't good to me. Since deregulation
in 1980, movers have experienced downward pressure on operating margins
while at the same time the consumer has demanded more for their money.
The effect of the ensuing highly competitive marketplace caused me
to look internally at costs, pricing and workflow efficiencies to
recoup the dollars being lost. In looking for answers from our accounting
systems, I realized that either they weren't there or, when
present, were obviously unreliable. I couldn't derive margin
information that I could rely on confidently to make important business
decisions.
As an accountant, I looked in vain for internal controls to limit
unbilled revenue, prevent duplicate payments, etc. Additionally,
I sought efficient workflows, with a minimum of redundant activity,
and found instead a Rube Goldberg process that complicated rather
than streamlined our already complex business procedures. Communication
between coordinators and operations people was informal and relatively
unaccountable. Billing clerks required a year or more of training
and experience before they became effective at their jobs. And those
jobs required them to be detectives or mind-readers in order to know
what services to bill and how to code transactions to the proper
accounts in the general ledger. And on and on.
I knew that significant values were failing to reach the bottom
line – not because the sales were not there, not because the
services were not performed well – but because our business systems
and controls failed to prevent common mover's heartburn issues,
i.e., unbilled revenue and wasted, redundant, expensive effort. The
accounting systems in that environment were incapable of telling
me what knobs to turn, what adjustments to make, which business segments
were productive and which ones were not paying their keep. I knew
that customer service was suffering because key information was often
not available "in real time" at the interface between
our business and the customer.
I had to do something, so we initiated a project to develop a solution
for the moving business that would address the points of pain that
professional movers experience every day. We set out to build an
integrated system that tied Sales and Customer Service to Operations,
with the results of their efforts flowing seamlessly into financial
reports that provided management the information needed to support
timely business decisions. It soon became clear that the project
would be one of such scope and depth that our moving business couldn't
support it on its own.
We formed an independent company to pursue the development of an
enterprise system that would be reasonably easy to use, employ up-to-date
technology, eliminate redundant data entry and other administrative
activity, provide a comprehensive scope and establish two-way interfaces
with van line systems and "best of breed" specialized
software. As the development of MoversSuite began unfolding,
it became apparent to me that my personal involvement would be required
in each phase of its development. I was faced with the choice of
maintaining my focus on the moving business that had grown up over
the course of two decades or essentially shifting careers.
I had become intrigued by the potential for MoversSuite to improve the performance of many, many moving businesses.
It had become something of a quest for me. I made the difficult
decision to sell my moving business and devote myself fully to
making MoversSuite the uniquely "tuned-in" solution for professional
movers. This decision confirmed my total commitment to serving the
customers of Mover's Suite Software. We released the initial
version of our move management modules in 2002. Our accounting and
financial services modules were initially released in early 2004.
The current release of MoversSuite is now operating in installations
across the country with movers representing nearly all major van
lines and substantial independent movers. The profile of our customer
ranges from movers with one location and five users of the software
to companies with 18 locations and over 350 users system-wide. Our
business model is unique to the industry.
We are first a consulting company offering business
process and financial relationship analysis. We employ industry
experts and full time accountants to assist with this process.
We use MoversSuite combined with Microsoft Dynamics – Great Plains accounting
software to help implement and manage best of industry practices,
all in an effort to produce value for your organization. We are working
hard every day to enhance this already robust solution, responding
directly to suggestions by our user family, broadening the scope
of MoversSuite and fine tuning existing functions. Thirty-five
percent (35%) of our annual budget is placed back into Research and
Development. Additionally, our staff of eight full-time engineers
frequently manages outsourced projects that enable us to scale our
development efforts as the demand for innovation and customized development
present themselves.
Our February 2007 purchase of TTI is yet another step in the evolving
process of providing the ultimate enterprise software solution for
the moving and storage industry. Our business plan includes the retention
of the existing East Coast office and staff of TTI. We will continue
to support the Trans Plus and RMS products until such time as it
makes sense to converge all products into one offering that encompasses
proven functionality derived from many years in production.
I and the MoversSuite team have the
same passion, commitment and conviction of purpose for our new
TTI/RMS agents. We look forward to meeting and getting to know
each of you, your businesses and your goals. Please feel free to
give me a call to discuss any questions or concerns you may have.
Sincerely,
Jim Saad,
President
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